Each October brings a slate of pink products in support of Susan G. Komen and the global fight against breast cancer, with the intention of educating the public about this too-common disease and raising money to find a cure. Today this collaborative effort, which has grown significantly in size and geography since its inception, comprises a variety of activities and organizations with a common purpose and an often-global reach.
This October many companies are opening their hearts and donating to this important initiative. One such brand is Zenith, with the introduction of its special edition Chronomaster Original Pink: twenty percent of the sale of goes directly to the Susan G. Komen organization.
“Supporting the Susan G. Komen foundation, with its rapport and incredible impact, is a partnership of great significance for Zenith,” says Zenith CEO Julien Tornare of the company’s ongoing support. “The Chronomaster Original Pink will help fund impactful research and support for patients undergoing treatment, a cause we are proud and eager to be a part of over the coming years.”
And this all-important initiative is in keeping with Zenith’s core values.
“When we look for a partnership or collaboration we always keep in mind our brand philosophy ‘Time To Reach Your Star.’ This is the common ground of any kind of collaboration we decide to embark on,” says Tornare. “In addition, we always refer back to our Zenith Horiz-on program [introduced earlier this year] which focuses on three key pillars: inclusion and diversity, sustainability, and employee well-being.”
The exquisite timepiece with the vivid metallic dial is a special edition based on the seminal retro-inspired chronograph collection launched last year. The Chronomaster Original Pink is fitted with the latest generation of the El Primero automatic high-frequency chronograph caliber with 1/10th of a second measurement. Here it is offered in a 38mm steel case whose pink centerpiece is like a call to arms to eradicate the second most common cancer among women in the U.S. In 2022, an estimated 287,850 women will be touched by breast cancer.
“[The initiative] is in line with our goals for the DREAMHERS program, which looks to empower women and create a platform that elevates women’s voices,” Tornare further explains. “This is why we are proud to be hosting the Susan G. Komen team at an upcoming DREAMHERS event in Singapore, so they share with our guests important information on their fight against breast cancer.”
Susan G. Komen
Susan G. Komen was founded by Nancy G. Brinker, sister of the organization’s namesake. Brinker made a promise to her sister that she would end the disease that eventually claimed Susan’s life, in 1980, thus the institution is committed to supporting those affected by breast cancer while concurrently working on a cure.
“Zenith has been an incredible advocate and supporter for the breast cancer community for many years, and when two organizations come together under one shared mission, we can truly be unstoppable,” says Susan G. Komen President and CEO Paula Schneider. “With Zenith’s partnership, creating a world without breast cancer becomes a more achievable reality every day, and we’re beyond grateful for their support.”
The watch is available only during the annual international Breast Cancer Awareness Month campaign from October 1 to October 31, via Zenith’s physical and online boutiques.