Thu. Jun 1st, 2023

The celebration of women is constant at Omega. The Swiss watchmaker has a storied history of women’s watchmaking, producing iconic timepieces, such as the Ladymatic and the Constellation— and this month, this tribute has been extended to a Secret Garden installation in the Miami Design District.

From now until August 14, guests can wander through the Baroque-style gardens and discover the evolution of the brand’s women’s watches— from Art Nouveau pocket watches from the late 19th century to its most recent models. While the entrance is lined with vintage posters, there are “secret” rooms— including one filled with Toile de Jouy, the pattern featured on the straps of Omega’s latest De Ville Mini Trésor watches— where guests can capture photo or video moments to share on their social media platforms.

At the end of the garden is a golden gazebo, with images of Omega’s latest global brand ambassadors: actresses Nicole Kidman, Zoë Kravitz, So-hee Han and Dongyu Zhou; models Kaia Gerber and Kiko Mizuhara; and Olympian Allyson Felix. These photos, captured in black and white, are displayed with empowering quotes from the seven women. According to the brand, the campaign highlights an extraordinary group of women, proud to continue the tradition. Case in point, to celebrate the launch of the Secret Garden, Omega also hosted an intimate panel discussion at the Miami boutique on the value of being a person’s own self— and the importance of significance over success, led by Eva Hughes, the youngest Editor in Chief of Vogue Mexico and Latin America (at age 24) who went on to become the CEO of Condé Nast Mexico and Latin America; Michelle Alban, Vice President of Communications, Publicity & Social impact for for Paramount Global Latin America and US Hispanic, and an Air Force Veteran; and Maria Alonso, Board Member of US Century Bank.

The Omega Secret Garden is located at the Jungle Plaza, the Miami Design District, 3801 NE 1st Ave Miami, Florida 33137

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