All-inclusive resorts are considered one of the fastest growing market segments in the hospitality sector right now, and in an announcement made today, InterContinental Hotels Group (IHG) has partnered with Spanish owned all-inclusive brand Iberostar Hotels & Resorts in a 30-year licensing deal that will add 70 all-inclusive hotels to IHG’s portfolio.
Ranging from family-friendly offerings to adults-only luxury, Iberostar will retain 100% ownership of their properties according to the press release. All in, the deal will be adding some 24,300 rooms to IHG guests and reward members.
“As we continue to expand the footprint of our world‑famous brands, we are always looking at exciting, sustainable growth opportunities in areas that can further enhance our offer for guests and owners,” Chief Executive Officer, IHG Hotels & Resorts Keith Barr said in a statement. “Guests have told us of their wish for increased choice of resort and all-inclusive destinations within our brand portfolio. We are delighted to address that by working with such a well-respected, experienced and like-minded partner as Iberostar, and to see more amazing hotels join our system that continues IHG’s growth in so many of the world’s most attractive markets and destinations.”
With more than 100-million IHG One Rewards loyalty program members, the first properties slated to join the IHG system this December include popular locations in Mexico, the Dominican Republic, Jamaica, Brazil and the Canary Islands followed by properties in Spain, Southern Europe and North Africa over the course of 2023 and 2024.
The Iberostar Beachfront Resorts brand will be included in a new Exclusive Partners category in IHG’s brand portfolio.
“This agreement increases IHG’s system by up to 3%, which helps to deliver on our ambitions for system growth,” Barr said. We continue to explore further opportunities for growth with exclusive partners, demonstrating the strengths and attractiveness of IHG’s enterprise platform.”