Tonight, at the Glass House in New York City, Hublot continues its journey with famed artist Takashi Murakami on a new NFT and watch adventure. The big announcement: the unveiling of 13 unique watches sold with unique NFTs. At the event, Hublot and Murakami released just one of the pieces: the unique Classic Fusion Takashi Murakami Black Ceramic Rainbow watch. The other 12 will make their official debut during the upcoming Watches & Wonders Geneva 2023 exhibition in late March.
Hublot announced its initial partnership with the Japanese artist in January of 2021 when it unveiled the Classic Fusion Takashi Murakami All Black watch. It then released additional pieces in December of 2021, and, in April of 2022 released two NFTs with Murakami. The newest and fourth venture puts the brand – and the artist – even more squarely in the NFT world.
Part of the Hublot Loves Art! concept and following on its motto “The Art of Fusion,” the newest venture is all about fusing art and technology along with the digital world. Japanese artist Murakami is best known for his smiling flower work that has become an icon in the world of art. The new Classic Fusion Takashi Murakami Black Ceramic Rainbow watch released tonight, and the additional 12 watch and NFT sets to come, all beautifully reflect Murakami’s work and uplifting spirit.
Exactly 12 of the watch/NFT sets, the ones making their debut in Geneva and up for sale in April 2023, will be for sale exclusive online at Hublot.com for 50,000 Swiss Francs each. The caveat: they are only available to sale for owners of the 324 NFTs the brand issued in April of 2022 in cooperation with Murakami (those were only sold to owners of one of the two previous Classic Fusion Takashi Murakami watches before they could be traded on the decentralized NFT exchange platform known as OpenSea).
Interestingly, starting tonight and until the start of sales of the 12 watches unveiled in Geneva, interested customers can try to find and collect one of the NFTs on OpenSea, giving them the rights to purchase the corresponding new watch/NFT. Following the purchase of their new watch/NFT set, customers will have a one-year time frame to trade the 12 NFTs on the OpenSea platform. In April of 2024, if any one collector has collected all 12 of the unique NFTs, he or she will be able to purchase the 13th – the Rainbow version. If no one has all 12, the watch released tonight in rainbow hues will be auctioned for charity by Hublot.
As to the Rainbow version unveiled tonight (the 13th watch In the series), inspired by the previous pieces and by Japanese video games from the 1970’s, the dial comprises 12 petals of a flower – each made from gemstones that include rubies, sapphires, amethysts, tsavorites and topaz in various shades – acting as the markers. A ball-bearing system developed by Hublot enables the petals to spin with every movement. The smiling center of the flower is placed on the inside top of the sapphire crystal for a three-dimensional appeal.
The Classic Fusion Takashi Murakami Black Ceramic Rainbow watch is housed in a 45mm black ceramic case and is powered by Hublot’s manufacture Unico Caliber with 72 hours of power reserve. This is the culmination of all of the other 12 watches and NFTs, each will be presented in a specific color of the rainbow. Each will retail for CHF 50,000.