This month Los Angeles-based brand Splendid is celebrating its 20th anniversary, and that calls for a celebrity-loved classics collection. Entitled, ‘Never Not Iconic’ as expected, the range consists of all the greatest hits, and the fail-proof popular pieces that have been loved over the years by everyone. As they say, “these essentials are timeless – just like the women who wear them”.
Holly Shapiro, Splendid’s Creative Director shares her insight about the new anniverary line.
Color is key
Black, white and heather grey are staples. They are tested under multiple light sources to make sur the colors pair back to every single black or white in your wardrobe (e.g. not too red, not too blue).
Black goes with all blacks on the market. They are tested under every light source to make sure they all go with everything and have the perfect “dull”-ness.
White is the perfect optic white as it’s untreated so it’s the most perfect, natural form of white
Heather gray is a perfect midtone that can swing as a midtone in every direction. It’s almost like a nude that can be worn with any shade of gray in your closet that you have.
Versatile silhouettes for every woman’s unique style
We cut different styles to fit individual preferences such as a crew neck, vneck, and scoop neck. It’s hard to explain why each person gravitates towards the tee that they do, but we do see women typically gravitating towards one piece vs the other. We offer a complete collection that allows women to discover their own signature style/classic.
Classics celebrate versatility in wear
T-shirts and tanks can be worn with anything and can be dressed up or down to elevate the everyday with ease. We love the versatility of being able to take a tee from day to night by wearing a white/nude bra for no show and swapping it out with a lacy black bra. Versatility speaks to the collection as a whole. It has different textures and stretches that changes the way it wears on your body. Our classics can be worn along or can be layered under anything.
Splendid’s consistency in fit and quality
Our classics are tried and true. Customers can come back and buy the same one years later and it will be the same piece they know and love. Our tees are made with the highest twist so they never pill. We use the most premium types of fiber that has a really long staple, so it gives a really great sheen.
Splendid’s Expert Fabrication
Splendid’s 1×1 classic layering knit and thermal consistently remain Splendid’s best seller. The 1×1 finely ribbed and supersoft fabric is what started it all. Stretchy enough to seamlessly move with your body, and sturdy enough to bouce back to a good-as-new shape. Our fabrics have technical stretch and recovery for long term wear that are comfortable and flattering. Our weightless jersey is light-as-air and is luxuriously soft.
The brand’s cult following
Celebrity fans include Kendall Jenner, Diane Kruger, Jessica Alba, Jennifer Aniston, Mila Kunis, Katy Perry, Hilary Duff, and more. Our classics including tees, tanks, thermals, and sweat sets consistently remain a favorite.
See the collection on splendid.com.